 |
 |  |
Volume 98, January 2011 |
|
|
When does it make sense to be different, but blend in at the same time? Whether to meet dietary restrictions of a religion or avoid snafus in your color choices and slogans, expanding your product into new markets will inevitably result in some changes, if you hope to fit in. In this issue, we'll look at how one of the top global fast food brands continues to localize its menus to regional cultural preferences and taste.
|
 |
|
 |
 |
Hospitality
Much of the debate about global branding has centered on the question of whether global brands should attempt to speak with one voice around the world or adapt to local cultures. A popular strategy for many larger brands has been to globalize logos, brand names, and trademarks, while introducing product variations at the local level.
|
 |
|
|
 |
 |
Korean
Tallying the number of speakers of the world's languages is a complex task. It is estimated that Korean is spoken by more than 72 million people living on the Korean peninsula. Let's crunch some numbers! From social media trends to language preferences, here are a few useful and interesting Korean language statistics.
|
 |
|
 |
 |
Global Language Solutions doubled sales in 2010 - making this our sixteenth consecutive year of growth. In fact, we reached close to US$10 million in sales in 2010. GLS is also hiring.
|
 |
|
|
 |
Our calendars are packed with conferences and networking events for 2011. All of the travel and registration fees can get pricey. We want to help you save on event registrations.
|
 |
|
|
 |
Featured Industry:
Manufacturing
Featured Language:
Chinese
|
 |
|
About Us | Contact Us | Privacy | Legal
Medical Translations | Legal Translations | Financial Translations
|
|
