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Volume 92, July 2010 |
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Latest News Large companies expanding into new markets dedicate a significant amount of time, resources, and money to prepare their product or service for the international marketplace. Often, small or medium-size businesses don't know how to accomplish their expansion goals effectively. Most don't have a 10-person marketing team, a dozen product developers, three creative agencies and a market research firm at their disposal to prepare their site, materials and goods for global business. Global Language Solutions' co-founders, Inna Kassatkina and Olga Smirnova, contributed their advice on how to prepare your brand for international markets in this article for Women Entrepreneur magazine. |
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