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Volume 91, June 2010 |
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Message from the editor
Forty-eight percent of worldwide software revenues are generated in markets outside of North America. Are online gaming fanatics in Japan living out their virtual worlds in English? Do accountants in Russia keep their books in U.S. dollars? Not likely. Penetrating these new markets requires adapting a software product to the linguistic, cultural, and technical requirements of the local market. Also in this issue, we share discounts for several summer and fall conferences and provide some tips for communicating across cultures. As always, please send us your story ideas, share Global Communicator with a friend or colleague, or request more information about our ePublication.  Inna Kassatkina Editor |
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