Volume 91, June 2010

Message from the Editor Featured Industry: Software Localization Reaching More Markets Industry Events Featured Events Featured Language: Arabic By the Numbers In High Demand Useful Links Latest News Tips & Tools Inside the Next Issue

Forty-eight percent of worldwide software revenues are generated in markets outside of North America. Are online gaming fanatics in Japan living out their virtual worlds in English? Do accountants in Russia keep their books in U.S. dollars? Not likely. Penetrating these new markets requires adapting a software product to the linguistic, cultural, and technical requirements of the local market.

Software Localization The growth of the internet created a demand for localized websites. But, software applications and supporting electronic documents were the first “localized” products. According to research firm IDC, 48% of worldwide software revenues are generated in markets outside of North America. Reaching More Markets Industry Events Featured Events

Arabic There are approximately 6900 languages currently spoken around the world, the majority of which have only a small number of speakers. According to Ethnologue, Arabic comes in as the fifth most-spoken language, just behind English. By the Numbers In High Demand Useful Links

Planning your event schedule for the upcoming quarters? Global Communicator is pleased to announce its participation as a media partner for several 2010 events. Be sure to use the codes in this article to take advantage of exclusive offers for our readers.

Translating your branded marketing messages is not always possible. Some words and phrases are so culturally or regionally specific that they cannot be translated. A phrase that works in English may not have the same meaning, impact, or relevance in another language.

Featured Industry: Technology Featured Language: Chinese

About Us | Contact Us | Privacy | Legal

Medical Translations | Legal Translations | Financial Translations