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Volume 87, February 2010 |
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Tips & Tools McDonald's recently announced the addition of the McItaly burger to its menu in Italy. The new burger has Asiago cheese, artichoke spread, and is made with all Italian beef - localized to, hopefully, meet the palate of the Italian public. Do you think McDonald's 'nailed it' or bombed with the introduction of the McItaly burger to this country known for its cuisine? Whatever your opinion, it's certainly not the first time McDonald's has localized its menu, most times, successfully so. Please visit our blog, OneStopGlobal, for a round up of some of the ways McDonald's has localized its menu to a region's cultural preferences and tastes. Add your own personal favorites or disasters of a restaurant chain's menu. |
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