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Volume 85, December 2009 |
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Happy holidays from all of us at Global Language Solutions and Global Communicator! We send each of you our wishes for a wonderful holiday season and share our gratitude for your continued readership, referrals, and business.
As a special holiday-themed issue, we turn our focus to the advertising industry and examine messaging across cultures.
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Advertising
The buying power of the U.S. Hispanic, African American, and Asian populations is projected to climb to $3 trillion by 2011. This is a major reason why integrating diversity marketing into a company's business development plans is becoming more common among U.S. corporations.
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Tagalog
The Philippine business environment is highly personalized. While many U.S. businesspersons think that time is money and want to get to the point immediately, the Filipino business culture tends to be indirect with emphasis on "saving face" and personalized relationships.
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Global Language Solutions (GLS), publisher of Global Communicator, is pleased to announce our recent advances in quality. GLS was recently re-certified to the new ISO 9001:2008 standard by BSI Group.
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Featured Industry:
Procurement
Featured Language:
Italian
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