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Volume 82, September 2009 |
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Message from the editor
With the roll-out of more and more smart phones, a drive to text (but not text while driving, of course), and billions of applications (apps) for everything from sports scores to Starbucks, mobile marketing technologies and tools are about to explode! This growing market, plus how to penetrate it, is our featured industry focus for this issue. Also inside this issue, the Chinese language, from growth numbers to dialects to simplified vs. traditional written Chinese.Speaking of languages, we are pleased to announce the launch of our Spanish-language website. We’ll give an overview of our new site, link you to a new article from the E-Commerce Times about the best practices for translating your website. And, if you’re a part of the clinical research industry, be sure to visit our blog posting from earlier this month at OneStopGlobal for special reader discounts to MAGI West. Follow our regular updates there and, hey, while you’re at it, follow us on twitter. We’re new to the twitter world and could use the followers! As always, please send us your story ideas, share Global Communicator with a friend or colleague, or request more information about our e-Publication.  Inna Kassatkina Editor |
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