Why blog and tweet? As we reported in June’s Global Communicator, in addition to promotional efforts such as press releases, search engine optimization, and banner advertisements, organizations are leveraging social media tools such as LinkedIn, Facebook, and twitter to increase product exposure and target a specific demographic. Video clips, news, and pictures can be released through social networking sites in order to gain brand equity and increase product awareness.

We’re trying several new media strategies. Are you? Please let us know what you think about social media and how you use it in your industry.