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Volume 80, July 2009 |
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Latest News Interested in new business? What company isn't? Companies across all industries seem to be targeting the non-English speaking and ethnic markets on a broader scale. It's becoming big business. Global Communicator's editor, Inna Kassatkina, contributed a column to Greetings, etc. magazine about reaching multilingual audiences. "Messages for Multilingual Consumers" was authored with the greeting card industry in mind, but the tips and takeaways are valuable to anyone marketing across cultures and languages. |
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