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Even with a global economic slowdown, international exhibiting is still big business. Not only are more U.S. companies going abroad, but an increasing number of foreign companies are setting up booths at trade shows or sending representatives here. At the recent DIA Annual Meeting, representative companies and regulatory agencies from China, Italy, Russia and more exhibited their services. If you’re not communicating with this audience in a language they can understand, you could be missing out on several business opportunities.
Global Language Solutions has suggestions and resources for communicating in a global trade show environment. Contact us for our easy to use tip sheet or for more information on interpreting and translation services for your next convention or trade show.
Or, for information or to register for the 2010 DIA Annual EuroMeeting, which is sure to draw even more multilingual speakers, visit the conference website.
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