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Volume 79, June 2009 |
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Tweet, ping, ning, poke. Today’s communication and marketing tools remind me more of a lesson on onomatopoeias rather than words used to promote a brand. But, the truth is, keeping up with the marketing and public relations curve means keeping up with these social media terms.
In this issue, we’ll focus on Public Relations and how social media is impacting the way we communicate our brand to the masses. Also in this issue, we focus on the French language.
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Public Relations
Chances are, you've heard the terms "social media," "web 2.0" or even "RSS feed" at some point recently. Maybe you've heard about them, but still aren't exactly sure what they mean and why you should care. Arguments for and against twitter’s value can be found at just about every blog and social network site, PR and marketing conference, and boardroom meeting.
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French
French is an official language of more than 29 countries and an official language of the United Nations. Its earliest written materials date from the 9th century. It is categorized as a romance language and is spoken as a first language by an estimated 270 million people in many countries and many regions formerly governed by France.
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Even with a global economic slowdown, international exhibiting is still big business. Not only are more U.S. companies going abroad, but an increasing number of foreign companies are setting up booths at trade shows or sending representatives here.
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Featured Industry: Life Sciences
Featured Language: Russian
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