Advancements in technology and online learning platforms allow small businesses access to the same high-level information and insight that was once only available to companies with large budgets. Via e-Learning, businesses are leveling the professional and educational playing field around the world. E-Learning is an umbrella term that describes training/coursework done at a computer, usually connected to a network. Ideally, it gives you the opportunity to learn anytime, anywhere.

E-Learning has moved beyond its initial applications in IT training. Organizations now use e-Learning for customer service training, retail process training, and increasingly for interpersonal skills training.

And, it's a rapidly growing industry. In 2007, the U.S. e-Learning market reached $17.5 billion according to "eLearning: A Global Strategic Business Report," a report published by Global Industry Analysts. They also project this market to surpass $52.6 billion by 2010. The key driver for e-Learning usage is attributed to an increased number of solutions and services.

This growth is likely to continue as more and more companies see the clear benefits of using technology-based training, which include greater access to resources, schedule flexibility, and cost savings. Scalability is also often cited as a benefit of e-Learning. One course can train thousands of people, as opposed to the ratios of 1 to 20 in the more traditional classroom setting.

According to Training Magazine (2006), organizations are shifting their staffing models away from a dominant focus on trainers and are now more focused on design, e-Learning, and support activities. It reports that e-Learning accounts for 15 percent of all training delivered, which is a two-fold increase from 2005.

When comparing industries, Training Magazines found that organizations in the technology and financial services sectors make much greater use of online delivery methods than other industries. Manufacturers, retailers, and educational institutions lag behind other sectors in their adoption of e-learning.

If your organization is considering implementing an e-Learning program, WorldWideLearn suggests you consider the following questions:

How do employees learn best? Different people will respond to different kinds of e-Learning formats. Take a survey to determine some of the most common learning skills. If many of the people seem to learn more effectively through interaction than through lecture, WorldWideLearn suggests avoiding one-way e-Learning solutions like videoconferences and instead use forums and simulators.

Where will the learning take place? When team members work on their own computers, e-Learning initiatives can easily be integrated into daily routines using intranets, e-mail, chat, and other tools. Training programs or video conferencing sessions can also be accessed via a shared team or departmental computer at pre-scheduled times.

How often will training/learning needs change? If an organization is only looking for initial training for new hires, it can invest in a simple system that meets these needs and doesn't require a lot of updates. On the other hand, if an organization faces regular change in a fast-past innovative industry, it may need a more flexible solution. WorldWideLearn suggests considering the integration of news feeds, discussions, and interactive elements into the more dynamic e-Learning plan.

Where do you get content? WorldWideLearn points out that companies can get e-Learning material from outside their organizations, as well. Some colleges and universities can help integrate their existing classes and curricula into a company's e-Learning initiative.

What outcomes should you expect? If companies want to measure incremental changes in employees, WorldWideLearn states they can use more informal solutions based around bulletin boards and weblogs. If, however, they require employees to achieve a standard or certification, they may need a system that offers built-in testing solutions.

Find out more
Global Language Solutions (GLS) expertise includes translation of e-Learning and training programs. Reach more employees via translated corporate educational platforms and content. Contact us for more information. Or, for additional information about the e-Learning industry, visit this issue's Useful Links or Upcoming Events.