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Volume 69, August 2008 |
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Message from the editor
Grab your calculator. In this issue of Global Communicator, our industry focus turns to marketing and the 55 million people in the U.S. who speak a language other than English at home. More organizations are developing marketing and sales campaigns to address diversity and cultural appreciation. In the case of consumer goods and services, the changing consumer demographics require a new approach to advertising and brand marketing.Our featured language is Spanish. We’ll look at the increasing buying power of Spanish-speakers in the U.S., as well as translation regulations impacting the healthcare and pharmaceutical industries. We are always looking for new topics of interest and reader feedback. Please send us your story ideas, share Global Communicator with a friend or colleague, or request to feature a story on your website.  Inna Kassatkina Editor |
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