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Volume 69, August 2008 |
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Grab your calculator. In this issue of Global Communicator, our industry focus turns to marketing and the 55 million people in the U.S. who speak a language other than English at home. More organizations are developing marketing and sales campaigns to address diversity and cultural appreciation. In the case of consumer goods and services, the changing consumer demographics require a new approach to advertising and brand marketing.
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Diversity Marketing
The buying power of the U.S. Hispanic, African American, and Asian populations is projected to climb to $3 trillion by 2011. From a strategic perspective, this is a major reason why integrating diversity marketing into a company’s business development plans is becoming more common among U.S. corporations.
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Spanish
According to marketing industry publication, Deliver magazine, “Marketing departments now recognize Latinos as upwardly mobile, loyal, and tech-savvy consumers – characteristics that appeal to any consumer good or service company.” But remember, if you solicit Hispanic consumers, you have to deliver in Spanish.
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Marketers looking to effectively reach the Hispanic demographic can find out how at the 13th Annual U.S. Hispanic Marketing Event coming to Los Angeles September 22-25, 2008. Read more to find out about special discounted rates for our readers.
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One of the common problems facing companies conducting global clinical trials is knowledge of the regulatory requirements in each country. Global Language Solutions® provides regulatory consulting services that can result in an investigational drug entering clinical trials sooner by shortening the labeling and translation processes.
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Featured Industry:
Financial
Featured Language:
Vietnamese
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