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Volume 68, July 2008 |
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Pack your bags. In this issue of Global Communicator, we’re taking a look at the booming medical tourism industry. And, contrary to what you may think, these trips for treatments are not just for elective procedures or experimental medicine. Rather, the American Medical Association says an estimated 150,000 Americans received health care overseas in 2006, with almost half of the procedures being for medically necessary surgeries.
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Medical Tourism
Medical tourism (patients going to a different country for either necessary or elective medical procedure) is fast becoming a worldwide, multibillion-dollar industry. Also known as global health tourism, it is said to be one of the fastest growing industries in global healthcare and in the travel industry.
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Thai
According to the CIA World Fact Book, Thailand has a well-developed infrastructure, a free-enterprise economy, generally pro-investment policies, and appears to have fully recovered from the 1997-98 Asian Financial Crisis. It states that the Thai economy grew 4.5 percent in 2007.
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U.S. marketers must focus their strategies to effectively market to Latino communities. Find out how at the Annual U.S. Hispanic Marketing Event coming to Los Angeles September 22-25, 2008 Read more to find out about special discounted rates.
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Featured Industry:
Marketing
Featured Language:
Spanish
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