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Volume 63, January 2008 |
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Message from the editor
Chances are, you've heard or read the terms "social media," "web 2.0" or even "RSS feed" at some point recently. Maybe you've already heard about them, but still aren't exactly sure what they mean and why you should care. Social media, like marketing is about people and their impact on your brand and your impact on their lives.In this issue of the Global Communicator, we'll introduce you to the world of marketing 2.0 and update you on the latest events and conferences for the marketing industry. Our featured language is Portuguese. We are always looking for new topics of interest and reader feedback. Please send us your story ideas, share Global Communicator with a friend or colleague, or request to feature a story on your website.  Inna Kassatkina Editor |
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