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Volume 60, October 2007 |
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Message from the editor
Did you know there are more than 100 United States ad agencies, not including the publicistas in Puerto Rico, that now work almost exclusively in Spanish? It may be no surprise, as the number of Spanish speakers in the U.S. continues to grow at rapid rates. Each issue, the Global Communicator sets out to cover a new industry and language. This issue, we profile the growth of ethnic and multicultural advertising in the U.S., and explore the advertising and promotion intricacies of Hungary. We are always looking for new topics of interest and reader feedback. Please send us your story ideas, share Global Communicator with a friend or colleague, or request to feature a story on your website.  Inna Kassatkina Editor |
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