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Volume 60, October 2007 |
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Did you know there are more than 100 United States ad agencies, not including the publicistas in Puerto Rico, that now work almost exclusively in Spanish? It may be no surprise, as the number of Spanish speakers in the U.S. continues to grow at rapid rates.
Each issue, the Global Communicator sets out to cover a new industry and language. This issue, we profile the growth of ethnic and multicultural advertising in the U.S., and explore the advertising and promotion intricacies of Hungary.
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Advertising
New statistics released in September 2007 from the U.S. Census Bureau confirm the projections from previous surveys: a surge in non-English speaking Americans. The statistics, which are based on 2006 numbers, show that close to 55 million people are speaking a foreign language at home; an increase of about 8 million more people than in 2000.
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Hungarian
Hungarian is a Uralic language with about 15 million speakers, most of whom reside in Hungary, but there are also large populations found in Romania, Serbia, Ukraine, and Slovakia. Hungarian is a highly inflected language in which nouns can have up to 238 possible forms.
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The Global Communicator has signed on as a media sponsor for the 8th Annual Multicultural Healthcare Market Development & Outreach event in May 2007 in Brunswick, New Jersey.
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Request one of our useful, easy-to-follow tip sheets for translation services across a variety of industries, including legal, healthcare, medical devices, and more.
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Featured Industry:
Financial
Featured Language:
American Sign Language
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