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Volume 52, January 2007 |
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If you can't professionally manage a website in another language, then don't publish it. Does this sound like a strange advice from a translation firm? Probably. But, the truth is, translating your website into foreign languages requires strict attention to detail, project management skills, a knowledgeable translation team with industry expertise, and more. In this issue, Global Communicator offers several tips for companies looking to globalize their websites – beyond just the translated word.
This issue’s featured language is Japanese. Find out more about the language of the world’s second largest economy and tips for doing business in Japan.
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eCommerce
There is more to selling your goods and services to a global audience online than translating your website. It is imperative to consider the language, cultural, and regional differences, as well as the laws and regulations of the countries you are targeting. From a global perspective, issues such as design usability require cultural sensitivity, along with the appropriate use of color, animation, and more.
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Japanese
According to the United States Department of Commerce, Japan is the United States' largest non-NAFTA trading partner. It is also the world's second largest economy, with a GDP of roughly $4.6 trillion in 2004. Measured in dollar terms and at current exchange rates, that is roughly 39 percent of the United States' GDP, although fluctuations in the dollar/yen rate can change this figure significantly.
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The Global Communicator has signed on as a media sponsor for the 8th Annual Multicultural Healthcare Market Development & Outreach event in May 2007 in Brunswick, New Jersey.
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Request one of our useful, easy-to-follow tip sheets for translation services across a variety of industries, including legal, healthcare, medical devices, and more.
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Featured Industry:
Manufacturing
Featured Language:
Korean
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