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Volume 49, September 2006 |
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In this issue of the Global Communicator, we
address the role of culture in a global business environment. Specifically, when communicating through your website, sales promotions, at a convention, or in a business meeting, will your message translate into new business, or send your customers running to the competition? Read more about the role of culture in business – and specifically – how to reach the Hispanic American demographic.
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Marketing
All communication is cultural, especially with customers, suppliers, or locations in countries outside of your home market.
Understanding the important cultural differences before engaging in business or social settings can make or break a relationship.
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Latin American Spanish
According to eMarketer, Hispanics are entering cyberspace more quickly than any other ethnic group in the U.S. Their Internet usage jumped 7.4 percent in 2004, after an 8 percent spurt in 2003. Learn a few other statistics related to the demographics of the Hispanic American Internet users.
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Global Language Solutions will address the Clinical Research Association of Canada in early October. The presentation will cover centralizing the translation process and multilingual issues in global clinical trials.
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Request one of our useful, easy-to-follow tip sheets for translation services across a variety of industries, including hospitality, legal, healthcare, pharmaceutical, and medical devices.
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Featured Industry:
Clinical Research
Featured Language:
French Canadian
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