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Volume 104, July 2011 |
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In this issue, we provide a summary of the global tourism industry, including countries leading the list in terms of inbound international travel, as well as tips for destination marketing and promotions.
Also inside, think before you nonverbally speak. Read about appropriate (and inappropriate) gestures in Spain.
And, what is involved in the translation process? To do it right, a lot more than most people think. Read this issue's Tips & Tools to understand the true cost of translation and why creative projects require additional steps and expertise.
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Tourism
Worldwide, international tourist arrivals reached 940 million in 2010, up 6.6% over the previous year, and are projected to increase by 5% in 2011. Clearly there is growth in the tourism industry. Here are some tourism-specific marketing and social media PR tips to consider as the market heats up, and destinations compete for more visitors.
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Spanish
The estimated Hispanic population of the United States as of July 1, 2009 was 48.4 million, making people of Hispanic origin the nation's largest ethnic or race minority.
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Culture and language are key aspects of clinical research that have gained new prominence in the context of multi-national trials. GLS collaborated with ProPhase for an article in the July issue of Multilingual magazine about the role of culture and language in clinical trials.
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What is involved in the translation process? To do it right, a lot more than most people think. Read this issue's Tips & Tools to understand the true cost of translation and why creative projects require additional steps and expertise.
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Featured Industry:
Marketing
Featured Language:
Japanese
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