Marketing Translation: Case Studies

With more than a decade of delivering translation and interpreting solutions in over 100 languages to leading global marketing and advertising firms, Global Language Solutions (GLS) is uniquely suited to meet your specific language needs.

Of course, the biggest advocates for our services are our clients. Read more about the benefits and successes our customers have achieved through the implementation of GLS' translation solutions.

	CASE STUDY: Professional translation services for sales and marketing Client: Leading Health and Beauty Company Challenge: In order to reach the large Hispanic population, the Client, which uses a networking marketing model to distribute its high-end skin care and nutritional products throughout the United States, tasked Global Language Solutions (GLS) with translating its catalogs, brochures, newsletters, and other marketing collateral into Spanish. Materials were chock-full of marketing, sales, and promotional terms, as well as health and beauty industry jargon. It was imperative that the face and messaging of the Client's brand be translated effectively and accurately. GLS was also responsible for providing desktop publishing in QuarkXpress and Adobe Illustrator. Languages: English to Spanish. Result: GLS’ extensive experience translating marketing collateral, as well as its proven ability to convert its clients' messages to reach the U.S. Hispanic market, resulted in the effective and efficient production of Spanish language materials for this large health and beauty company. The Client entrusted GLS' team of experienced translators to communicate their brand in a way that not only was accurate, but also reflective of the cultural differences. As a result, the client benefited from access to Spanish materials and, ultimately, new tools to reach the exploding U.S. Hispanic demographic.

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